Digit Agency

Ethical Healthcare


These subject matter experts are collectively a powerful force for change in digital transformation in UK healthcare.

  • Digital brand
  • UX design
  • Advanced WordPress
  • Web support

The Journey

Ethical Healthcare approached Digit to develop their online brand in a way that reflected the depth and quality of their professional experience. They asked us to help progress their digital brand, developing a new website that would reflect the calibre of their work, as well as perform well technically. Their priority was to combine technical excellence of a robust solution with the zing of a well-designed new site.

“Digit have helped us gain a much better understanding of website design and development. One major benefit of this collaboration has been fully understanding and appreciating the value that a high-quality website can bring to an organisation’s brand and reputation,” says Judy Smith, Chief Operating Officer at Ethical.

From the start we identified that authenticity was key, so rather than using stock imagery, we commissioned a photographer to capture the spirit of the team. Subtle animations were embedded throughout the site to add some depth to the designs, which reflected the consultancy’s positioning. The site was then launched to acclaim from across Ethical’s variety of stakeholders, clients and associates.

The new site performs well on Core Web Vitals, reflecting Ethical’s belief in robust technology solutions.

Outcomes & Impact

  • Digital brand development
  • Core Web Vitals of over 90 for both mobile and desktop
Ethical Healthcare website on mobile devices