Digit has worked with Reynolds since 2010, supporting their online needs for web development and digital marketing. This made us the Reynolds Innovation Team’s obvious choice to support the re-development of their web presence.

Reynolds asked Digit to help them deliver three very distinct requirements:

1. A redesigned website, that would help the Reynolds brand sit comfortably amongst their peers in the national food service industry
2. A new innovation hub, to enable Reynolds to showcase their service USPs to food professionals like chefs and restauranteurs
3. A digital careers platform, to support recruitment across their operations.

After consulting with stakeholders across the business, we met each requirement using a WordPress multisite installation that created three separate but linked websites. We designed and implemented content publishing workflows for different user groups within the organisation, and trained internal users on SEO-friendly content publication. Traffic analysis of the existing site revealed the importance of mobile usage, so the design process was led by a “mobile-first” mantra, ensuring pages looked great and contained information for time-poor mobile-first chefs.

We slimmed down the navigation, developed a much cleaner look and feel that majored on quality food photography, and introduced a unique visual identity that separated the Reynolds brand from its competitors. The result was a site that truly represents the brand’s freshness, adaptability and creativity.